The key is to conquer small territories until, after months or years, you realize that you already dominate the market in the online world. What are long tail keywords?Īlso, the competition to rank decreases as the keyword becomes specific.Īs we mentioned in our guide to writing perfect SEO content :, you are much more likely to get to the first page of Google and gain authority in the industry.
Someone searching for “dog” may just need a photo for their wallpaper, while someone who writes “how to bathe my dog” undoubtedly owns one and therefore is part of your target audience. To position your website in Google, it is important to keep in mind that a long tail keyword is preferable to a short one .īecause phrases (“remove fleas on cats”) usually have more purchase intent than words (“cats”). They are “long” keywords, made up of phrases instead of words. In this article is the detailed and in-depth explanation of how to do a keyword research step by step . If you don’t have time to read it, maybe the video format is better for you or jump to the conclusion : They can be long, like the previous examples, or as short as “dogs”, “cats” or “pets”.
To position your company on the first page of Google with this procedure, you must first understand what a keyword is:Ī keyword is any word or phrase that speaks about your company, the service it provides, the product it sells or the industry to which it belongs.įor example, if your business is related to pets, some keywords could be: If you want to know the best keywords for your company’s website, you should do a keyword search or keyword research. To do this, you can use Google Keyword Planner or combine this tool with other free ones such as Google Suggest, Google Trends, Ubersuggest and Answer the Public .
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